JUAN CASCIO
My unique strength lies in my 360-degree experience across clubs, agencies, and federations within the sports ecosystem. This perspective has equipped me with a specialized focus on brand internationalization, successful sponsorship acquisition and subsequent activation, and the effective management of both client relationships and multidisciplinary teams. I deliver strategies that are both ambitious in scope and grounded in operational reality.
MY STORY
My professional journey is defined by significant tenures at industry powerhouses, including FC Barcelona (New York office), the Argentine Football Association (AFA), and River Plate (Argentina). Complementing this hands-on experience, I hold a Master's degree in Sport Business from New York, which has provided me with a deep understanding of how the sports industry intersects with the broader entertainment market.
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My primary role at CMO Sports Consulting is to lead every project to ensure it meets our rigorous standards: guaranteeing that the solution is not only effective and efficient, but also that it adheres to our "Box-toBox" methodology.
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This background has allowed me to work in and for diverse international markets, giving me the rare ability to not only learn the theory of industry development but also ensure its subsequent real-world application. I specialize in navigating the typical complexities of the real world, addressing the specific needs of both corporations and sports rightholders (clubs/federations) to deliver tangible, sustainable results.
CONTACT
I'm always looking for new and exciting opportunities. Let's connect.